Banette Reinvents the bread business

The French company Banette, offering the license to produce flour and open bakery retail shops under the Banette trademark, has gone through major shifts in their market, and they have been required to fundamentally change their sales. Read more about their history, their journey and how they have approached the challenges they have faced.

By Gerard Baillard, MD MI France

Mercuri Case Study Sales Ttransformation Banette