The French post office La Poste was facing a major shift in their market and needed to sell new and different solutions to their B2B customers. But how do you convince customers who have a very strong opinion about you and your offer? And how do you ensure your sales people have the necessary competencies to do so?
Read more in this case study how La Poste managed to turn a downward trend, using Differentiated Selling©.
By Nicole Dereumaux