London, 4th December 2015: Mercuri International has been announced as a Finalist in the Sales Development Programme of the Year category at the upcoming British Excellence in Sales and Marketing Awards (BESMA).
Following the latest round of judging, Mercuri International was selected from hundreds of nominations for the category, which is given to the organisation that demonstrates excellence in the design and delivery of a sales development programme which has contributed to significant and measurable growth. The awards, which are now celebrating their 30th year, seek to reward the efforts of the individuals and teams that drive company performance, as well as recognising the roles played by sales professionals in driving the UK economy forward. Previous winners have included Virgin Media, Yell & E-ON.
‘We designed this programme in partnership with our key client, global real estate services provider, Savills. We are justifiably proud of the results that Savills are continuing to see from this initiative. The pitch conversion rate has increased from 50% to 60% and the programme has delivered a 348% return on investment, not to mention the behavioural changes – a 44% increase in the number of people who rehearse before making a telephone call; a 47% increase in the number of people who rehearse before a meeting and a 27% increase in the number of people who rehearse before a pitch.’ said Moyra Smith, Mercuri International Relationship Director for Savills. ‘We have a world class team of facilitators and professional actors working on this programme. Their ability to make it compelling and realistic is outstanding. Not surprisingly there continues to be a significant waiting list of people really keen to attend the programme.’
Julian Reid, Business Development Director from the award organisers The Institute of Sales and Marketing Management, commented: “We’re very excited about BESMA 2016 as it will be our largest ceremony to date. Each finalist should feel incredibly proud to be shortlisted as this was one of our toughest shortlisting finals we have seen”
The awards ceremony will take place at The Grosvenor Hotel, London on March 9th 2016 where comedian Dara Ó Briain will present winners with the prestigious award followed by entertainment produced by the Eurythmics co-founder Dave Stewart.
For more information and sponsorship opportunities for BESMA, or to purchase tickets for the awards ceremony, please visit www.ismm.co.uk/besma-2016.
First established in 1911 as the Sales Managers Association, the ISMM exists to promote the prestige and integrity of selling by inspiring those employed in the industry to reach greater heights of achievement by providing education, guidance, information and encouragement. Any profits are reinvested in the pursuit of its purpose.
The ISMM is committed to developing sales talent and is the United Kingdom’s only professional sales qualifications awarding body recognised by the Government regulatory body, Ofqual, with a full range of qualifications exclusively focused on Sales, Marketing and Sales & Marketing Management.