Most companies these days operate on established markets where it is essential to consistently dispel any competition. (Potential) customers generally already have a favourable attitude towards their current partner. So it’s all about changing mindsets. SWOT analyses, positioning and value propositions compiled by marketing departments are largely no longer sufficient. Mercuri International’s new consept identifies six fields where it is essential to measure up against the competition so as to impress the customer.
Mercuri International’s concept Six Battlefields is a robust methodology to enhance the impact of a sales force in a strong competitive situation
- Learn more about Six Battlefields – win the competition!
- Read more in this Mercuri white paper: Six Battlefields
Learn more about the Mercuri’s Six Battlefields concept: Six Battlefields
Mercuri White Paper Six Battlefields