Strategic account management: three levels of understanding

SAM requires us to understand our accounts better and better.  Here we highlight three levels of customer knowledge and provide tips on how to do it.

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The dimensions of key account management

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Strategic account management: objectives

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Strategic account management: strategies

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Strategic account management: solutions part 1

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Strategic account management: solutions part 2

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Strategic account management: solutions: people

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Strategic account management: Managing part 1

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Strategic account management: Managing Part 2

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Strategic account management: Measurement

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