Six Battlefields – win the competition14.12.2017
Most companies these days operate on established markets where it is essential to consistently dispel any competition. (Potential) customers generally already have a favourable attitude towards their current partner. So it’s all about changing mindsets. SWOT analyses, positioning and value propositions compiled by marketing departments are largely no longer sufficient. Mercuri International's new consept identifies six fields where it is essential to measure up against the competition so as to impress the customer.